In the current complex and uncertain times there is a strong need for businesses to stay nimble while also managing risks. In order to accomplish this, many business leaders across the globe are applying behavioral economics to improve all aspects of their business from the way teams innovate and test, to the development of new product strategies and marketing. But what is behavioral economics and how can organizations deploy the science of human behavior change to the way they do business in these complex times?

Hear from Kelly Peters, the CEO and co-founder of the world renowned applied behavioral economics firm, BEworks. Kelly will share practical examples of their work with Fortune 500 companies over the past decade. BEworks works with senior level leadership across all industries including financial services, energy, insurance, healthcare, transportation, consumer packaged goods, and governments. Kelly was the pioneer of the BEworks Method which has delivered innovative solutions grounded in the science of human behaviour and measured through rigorous experimental methods to create business impact.

In the first time featuring an expert in Behavioral Economics, Kelly will discuss the enormous potential this discipline has to shape business strategies at the leadership level. Participants will gain first hand insights through practical examples into:

• an overview of Behavioral Economics and why understanding human behaviour and decisions is critical for business success 
• a look at the proprietary BEworks Method: What it is and how to apply it – using examples from PepsiCo, IBM, Coca-Cola and Unilever, to name a few
• understanding the power of experimentation: How it democratizes ideas and delivers impact without the risk.