In this webinar, participants will explore how the world of marketing is evolving: in an era where AI models can generate unlimited content, what sets the next generation of brands apart is not speed, but cultural intelligence — the ability to read nuance, decode signals, and understand how meaning is created.

During the session, participants will have the opportunity to engage with Anastasia Kārkliņa Gabriel, author of the book “Cultural Intelligence for Marketers”, to discuss the role of cultural intelligence in driving brand success.

By the end of the webinar, participants will have gained deeper insight into:

- the role of cultural intelligence in marketing and brand strategy
- real-world examples of brands that have innovated culturally, as well as missteps to learn from
- why the most successful brands stand out by combining data with context and interpretation.