During this meeting, Pier Paolo Tamma, Senior Vice President and Chief Digital Officer at Pirelli, will share the digital transformation journey that the company is pursuing.
 
He will specifically focus on the contribution that artificial intelligence is making in terms of innovation within the company. On one hand, its role in developing new products (such as tires) as well as improving existing ones. On the other hand, its large-scale application to the world of factories (18 globally): highly complex and intricate environments that generate vast amounts of data and involve dozens of processes that constantly require improvement. A third aspect to be addressed is the impact on the organization: from the organizational model to individual people. Pirelli, for instance, has established a Competence Center for digital innovation in Bari (Italy), with the goal of evolving from the application within a single project to “industrialization,” meaning the global implementation of digital solutions across the company.
 
Participants will have the opportunity to hear from a global leader in its sector, and a pioneer in adopting artificial intelligence in the manufacturing/industrial field, about the company’s experience in adopting AI with a systemic approach: from strategy, to solutions, to implementations; starting from the core business (products and factories), the discussion will then shift to broader reflections on the organization, people, and governance.