Comunicazione della Commissione al Parlamento Europeo, al Consiglio, al Comitato economico e sociale europeo e al Comitato delle Regioni.

Bollettino Economico - La Sintesi

Il bilancio dell’Ue dopo il 2013

The g.r.e.a.t retail selling system g stands for the greeting

Is it a feature or is it a benefit? Are you servicing your customers or are you selling your customers?

Recognizing the touch points that make up the customer experience

Likeability

Beware negotiation

If you were to close your business tomorrow, who would care?

What's your special sauce?

Are you a pro-active retailer? If you don't know what that means, you already have a problem

How do you know when to close a sale?

The other revolution

How to motivate and manage the sales force

Which competencies are required for today's successful sales force

Selling and knowing how to sell. The pillars of marketing success

Why should I come into your store?

The add-on

Should you keep a dog and bark yourself?

Retailing is selling what part don't we get?

Selling in harder times

Second generation channel strategy

If you dislike change... you are going to have a hard time coping with irrilevance

Andamenti economici e monetari (Bollettino Mensile - Agosto 2011)